Choosing the Perfect Blog (100+ Niche Ideas)

What is the First Step to Creating a Profitable Blog?

No, it's not about finding the right host for your website.

It's also not about coming up with a domain name and registering it.


Before moving into these areas, you must first decide which blog is most profitable for you.

That's all for this post.

If you want to find blogs that make money, keep reading content.

Table of contents

  • What is a niche?
  • Identify profitable blog ideas
  • Questions To Ask Before Committing To An Industry
  • Profitable Niche Ideas To Get you Started

What is a Niche?

Before we discuss how to find your niche in blogging, let's talk about the basics.If you're new to blogging, you probably aren't even sure what a niche is.

Simply put, it is a very specific segment of the submarket that serves a specific customer with specific needs.

You see, the most successful self-made bloggers start with three main areas: wealth, health and relationships.

Don't you believe me?

Find as many popular blogs as possible.

Fitness, weight loss, business, real estate, retirement, dating - all these niches come from these three core markets.

Even travel bloggers can fall into the health or wealth mainstream depending on their value proposition. Some blogs focus on travel safety and improving mental health, while others reveal potential earning opportunities. This includes vlogs, travel money saving tips, photography and the travel blog itself.

Why specific niche important in blogging?

Newbie bloggers may ask why you have a niche instead of writing about what comes to mind?The best way to answer is to focus on the benefits of a laser-targeted niche, which include:

  • Drive Repeat Traffic By blogging about a specific niche, you attract the attention of a small audience that may return. Better not to disappoint them by talking about random topics that don't interest them.

  •  Defining a market segment means understanding your target audience. Knowing your target audience allows you to market products and services useful to them.
  • Create an image of authority - If you want to be seen as an authority on something, you have to define what that thing is. You can't be a blogger and write whatever you want.
  •  Improve Your Search Engine Visibility - There will be times in your blogging career when you need to learn and use SEO practices. One such practice is to stick to one niche and consistently publish relevant content.
  • Customize your marketing decisions - In addition to search engine optimization, you should consider your niche when planning other marketing strategies. For example, social media marketing requires you to choose the right networks that appeal to your audience and your competitors.

Identifying Profitable Blogging Ideas:

Do you know what blogging is all about?

Slow down - understanding the primary market only leads to finding the secondary market.

Areas like skin care and freelance work may seem more specialized and less competitive than the mainstream market, but if you look at the big picture, they are still not profitable segments, but aftermarket.

Fortunes come from niches, and niches are something you have to figure out for yourself. To do that, you need to figure out how you want to fit into that submarket.


Without further ado, here's how to find the most profitable blogging niche on the market.

  1. Know your target Audience:

If you want to find the perfect blogging niche, you should obviously start with one of the three main  market.

Can't choose between wealth, health and relationships?

Serial entrepreneur Russell Brunson shares some very helpful advice in his book, Secrets of the Experts. I've added it to my list of 10 books that can launch your blogging career.According to Brunson, choosing a segment begins with the following question:

"Who do you want to serve?"

To become a popular blogger in any niche, you need to position yourself as a charismatic leader. Being an effective leader requires knowledge and experience.

Guide your audience through situations and problems you've been in before. That's how they trust you - and that's how you earn their trust. 

Long story short, you need to choose a core market where you can be considered an expert. It can be anything related to work, family business, personal achievements and experiences.

At this time, you should also have a clear idea of ​​which secondary market you want to target.

For example, let's say you've been giving dating advice to your friends for a long time, Why not target a submarket of the core relationship market.

Not quite sure?

Don't be discouraged if you have experts who are more knowledgeable and experienced than you.

As long as you can help the latecomers, you are free to blog.

2)Look at the secondary market Ecosystem:

Once you've identified your desired submarket, it's time to research.

Brands already established in your market should tell you what works and what is needed. More importantly, following the ecosystem will help you find a good niche for your new blog.

There are tools to monitor your submarket. For example, Semrush allows you to collect the best organic search results for a keyword.

Let's say you're interested in the parenting advice submarket.

Start the game by entering the keyword "parental advice" to open the keyword analysis function.“

The Keyword Overview page has a lot of interesting information about the keyword. It shows the number of searches per month, some related keywords and more.

Otherwise, a phrase search and related keywords will often show similar submarkets that you can look at. 

Now let's look at the players in this particular submarket.Below is the "Organic Search Results" which lists the top 100 pages for the keyword.

Yes, you need to analyze these sites if you want to understand the aftermarket ecosystem.

When you visit these sites, be sure to check out useful information such as:

Products and Services - You can carve out a niche in the aftermarket by looking at what the best sites have to offer. Create a list of their products and services, including affiliate products, ebooks, and paid subscriptions.

Blog content - What specific topics and content categories do they cover? Do they suggest potential niche ideas?

• What's missing? Since you first chose your keywords, you should have an idea of your submarket. So try to find "gaps" or missing information in the sites you are analyzing.

Now that you have gathered the information above, you can prepare for the next step.

3. Define Your Unique Value Proposition

When looking for a profitable niche, many guides recommend starting with keywords that have no competition.

Without a doubt timeless advice.

As an aspiring blogger, you don't want to link to sites that have more resources.

The blogging industry is in a constant war of attrition. A better funded site with a larger user base will almost certainly outperform you. 

 There is one aspect that aspiring bloggers often overlook: building a brand that complements an existing large company.

Remember that finding a place in a submarket ecosystem doesn't always mean you have to prepare to compete.

 A more resourceful approach is to come up with something unique that established brands won't see you as direct competition for.

One way to do this is to define a new market segment for an existing product or service. You then use these combinations to form your value proposition.

For example, if an existing blog offers online courses as a freelancer, you can offer similar content.

To give you an idea,freelancers might be interested in students, seniors, stay-at-home parents, and entrepreneurs.

We need a more creative value proposition than the examples above. It's also important to dig a little deeper when defining your market segments.

Look for new overlaps between different products and audiences. The more unique your chosen niche is, the easier it is to establish yourself as a leading expert.

4. Fill in the blanks

Remember when you checked the content of popular websites for your blog?

You are definitely missing out on some content opportunities to grow your niche.

As a future expert, you must fill in those content gaps and answer questions that others have not answered. Understanding your audience will help you find these questions.

Imagine that the other is one of the most popular sites in your area that teaches WordPress development.

From the viewer's point of view, you'll start thinking about what plugins you could use to make site migration easier. 

This is a topic that has never been mentioned by the site you are reading.
This is what a submarket brand needs.

You must seize this opportunity and carve out a niche for it. But at least you can use these loopholes as the focus of your content strategy.

In the above case, your future blog can focus on covering the world of WordPress plugins. If not, you can build your content strategy around site migration, security and general maintenance.

To find more gaps, use tools like AnswerThePublic to explore online community questions.

A keyword like " WordPress finds hundreds of search terms that people use online.

AnswerThePublic's list is literally a gold mine of niche ideas waiting to be discovered.

For example, the question "Can WordPress be hacked?" is related to WordPress security tips and policy. 

"Can WordPress host my domain?" 

However, it's about WordPress hosting services that you can comment and promote on your blog

5. Explore the microsphere

Here you should have a list of potential blog post ideas.

You're on your way to your goal, but it's too early to do anything promising.

We haven't even talked about microniches yet, which are crucial if monetization is your main blogging goal.

Here's the deal: submarkets are smaller than mainstream markets, and niche markets are smaller than submarkets.

However, a microniche is smaller than a marketing niche.

While a segment focuses on a single product targeted at a specific group of people, a microsegment focuses on a single product.

That's it.

 A microniche can also focus on a specific topic or skill. For example, Rob Knopper has a blog that teaches how to succeed in an orchestra rehearsal.

Small niche markets are good for profitability because they have very little competition. Because microblogs are built around a single product or topic, they are also more likely to attract potential customers.

These are almost ideal conditions for blog ideas monetization.

The downside is that the growth of microblogging is limited by the potential of your product and generating fresh content ideas is difficult in the long run.

Micro-niche blogging is usually a good short to medium term strategy. This can help you in the beginning of your blogging career and build a solid foundation for a larger niche blog later.

It's always a good idea to start with a personal skill, talent or even your hobby. If you're lucky, it could be something for sale, like Ruby on Rails development, a job interview, or kitchen DIY improvements.

Otherwise, you need help from some tools and websites.

Perhaps the easiest way to find a small niche is to browse Amazon's sectors.

Their site has a handy "Departments" drop down menu where you can find lots of niche ideas. You don't even need an Amazon account to use it - just go to their website and click on it.

6. Confirm Niche Profitability

Before I discuss Google Trends, I want to discuss one more feature.This is actually the first thing you see after entering the keyword - the "Time Interest" graph.

As the name suggests, it displays the search traffic your keyword has generated over the last 12 months.This will help you decide if there is a demand for the niche you are considering.

Monitoring trends also allows you to predict whether a niche will remain important in the near future.

Not satisfied with the number of searches generated by your keyword?

Then you need to back off and branch out some more.Keyword research tools help you expand your niche idea and confirm its profitability.

SEMrush's keyword magic tool is perfect for the job. It works by generating a set of long-term keywords from a single query.

When you enter your original keyword and press the "Search" button, SEMrush will give you a long list of long-tail keywords.

 Important information such as monthly searches per keyword, cost per click and SEO difficulty are also included.

A word about SEO difficulty: These numbers help you gauge how competitive your niche is.

You may think that your niche is quite small, but a keyword difficulty of 60 or more indicates that your niche is quite small.Search as many keywords as possible for an SEO difficulty score below 60 - the lower the better.When doing so, use the filters on the left to filter out keywords that contain specific terms. They may not help you find the right ideas, but they certainly come in handy when developing a content strategy.

If the keywords you found generate hundreds or thousands of searches, congratulations - your desired niche may be viable.

A good way to measure the profitability of a niche is to look at the average cost per click of a keyword. This represents the amount most advertisers are willing to pay for paid advertising.

In our sample store, we can conclude that advertisers spend about $6.58 per click on the keyword skin care anti wrinkle home remedies. "This shows that the products in this niche are selling very well.Of course, I'm not saying that affiliate marketing is the only way to make money with a blog.There are other ways to make money. in your blog without advertising and selling affiliate products, such as:
• Online Courses
• E-Books
• Display Ads
• Restricted Content
• Paid Email Courses

But if you ask me, then I'd rather stick to a niche where you can take advantage of all the income opportunities. Above all, affiliate marketing is a very profitable venture that is hard to miss.Questions you should ask before taking the plunge.

For an aspiring blogger, choosing a niche is quite a commitment.Blogging wrong will cost you months and even hundreds of dollars.Yes, this is a decision you should never rush.

Before I end this post, I have a lot of questions for you. 

With their help, you can finally decide if you have chosen the right niche.

Question 1: 

Are you satisfied?

Want to learn something cool?

In Japanese culture they have something called "life value" which means "reason to live".

I know - it sounds deep and serious, but so does blogging.

Ikigai is a collection of four "what"

  •  Recommended - Blogging is definitely a lot of work. But if you like the topics you write about, you won't burn out.

  • What you're good at - You need great content to make your blog stand out. To write good content, you need to be good about the topics you are writing about - clear and simple.

  •  What the World Needs - It's understandable that you focus on areas that you enjoy. The question is, is your blog solving a real problem for people?

  • What you can pay for - Is the service or product you can offer the world ultimately what people are willing to pay money for? 

What information does your blog content contain?

Ideally, a niche is one that checks all the boxes. It must be a combination of your passion, your mission, your calling and your vocation.

Remember that blogging is a "go big or go home" thing. If you don't give your best in every post, you will never succeed.

Question 2:

 Is your market popular enough online?

It is well known that internet marketing works best with an online audience.If your target audience is not online regularly, how will you attract them?

If they are, are you sure they're excited enough to consider buying a blog they've never heard of?

However, there are a few things you should be aware of before entering a niche.

First, there are online communities.You know the market is passionate about a niche when there are related products and topics on the forums.

 Social media is also a good sign, but only if at least one of them has thousands of members.

For example, some online communities have been created for independent stay-at-home moms.A quick Google search should confirm this. Just type in a keyword and add "forum" or something similar.

Another sign of a successful niche is the presence of events - both offline and online. It works well for niches that focus on certain skills that can be monetized through information products like online courses.

If you can find at least one local event or podcast, your market probably has enough enthusiasm for your niche.

You can search for them on Google or on social media.

Facebook is one of them, which has an Events tab in its internal search engine. 

With the keyword "Ruby on Rails", it works like this:The last thing I want to do is see other already famous bloggers or "gurus".

I'm not talking about companies or websites, but personal blogs that link their name to a domain name.

In freelance writing, for example, there are already some authorities who have established themselves online.Often these people become your competitors. 

However, you shouldn't feel threatened, especially if you've carefully chosen low-competition keywords.

Question 3: 

Can you grow in this niche?

Unless you are intentionally monetizing a small niche, ask yourself if there is much room for growth in your market.

Again, if you want to be a successful blogger, you have to stick with it for the long haul.You cannot simply rely on existing knowledge and expertise. You also need to make continued growth in your niche so that your blog remains relevant for years to come.

And if you do, how do you know?

Simple - find online learning resources that will help you improve your knowledge over time. These can be paid online courses, YouTube tutorials, downloadable PDF files or even other blogs.

Question 4: 

Can your niche be localized?

If you’re targeting a local market, it’s possible.

Why didn’t I say that before?

Localized online marketing makes the most sense for startups and businesses that cater to local customers. But for bloggers, it can hurt the growth potential of your business.

The fact is, the success of localized blogs — also known as “advanced blogs” — is often tied to the location’s geography.

That’s why most of these blogs are in the restaurant, real estate, and travel niches.

If your desired niche is any of these sub-markets, then perhaps hyperlocal is the way to go. 

But there are a few more factors you need to consider:

Real-life location Like it or not, you need to be a real local to blog about a specific area or a few. It’s nearly impossible to produce credible, hyperlocal blog content without photos of you being there.

Local keywords In your keyword research, be sure to plug in the location you want to target. Check the search volume for local keywords as well as how competitive they are.

Local Sub-Market Ecosystem - Do you have connections with local influencers and trusted brands? Will local competitors steal your traffic?
Above all, building a hyperlocal blog requires a firm grasp of the local market.

How much time do locals spend online? 

What is their average income and demographic breakdown?

This brings us to the next and final question you should answer before you settle on a niche.

Question 5:

 Is your target market willing and able to spend money in your niche?

Finally, many new bloggers forget to consider their market's ability and willingness to spend money.

To validate their willingness, you only need to answer one question.

Will your blog offer content or services that people can find for free elsewhere?

If yes, then whatever your blog will offer may be a tough sell.

For those planning to sell affiliate products, research is key. 

Investigate metrics like the most popular keywords and competitive CPC.

If both of these parameters are close to zero, then the profit potential of your desired niche is virtually non-existent.
It can also be useful to browse affiliate networks.

Ok, enough of the pleasantries.

You now have enough information to carve out your own niche.

As a thank you for reading this post, here are 100+ profitable niche ideas that can accelerate your research.

You’re welcome.

Niche Ideas for the Health Core Market

Health is an evergreen core market. While mainstream niches like weight loss and fitness are saturated, there are still a ton of profitable niches and micro-niche niches out there.

1. Specific Diets

Dieting is by no means a new niche, but specific keto, vegetarian, and raw food detox are still profitable. 

In the United States alone, the health food industry was valued at $768.2 billion in 2019.
Bloggers earn their share in a variety of ways, from selling e-books to creating their own diet plans.

Some of the top bloggers in the dieting niche are Marissa Moore and organic nutritionist Sarah Korzeniewski.

2. Weight Loss for Overweight Children

Obesity is as much of a problem for children as it is for adults.

While children are the main beneficiaries of blogs in this niche, the target audience is their parents. 

Therefore, your blog can make money through recipes, premium subscriptions, and affiliate products such as supplements and e-books.

You can learn more about this niche as well as get some keyword ideas in Niche Hacks coverage.

3. Stress Management

Stress management is another billion-dollar niche you can blog about.

Freelancers, employees, students, entrepreneurs, stay-at-home parents – everyone is under a lot of stress in today’s fast-paced world. 

Excessive stress not only reduces a person’s overall quality of life, but it can also lead to physical symptoms.

Many bloggers in this niche make money primarily by selling e-books. 

If you want to try something different, there are also Amazon products like boxing balls and foot massagers.

Influencers like Mark. Walsh also sell stress management training courses on their site. A short visit will also lead you to other niches like anger management and conflict resolution.

4. Addiction Management

Relax – addiction is not always about illegal substances.

The fact is that many people struggle to eliminate unhealthy addictions like smoking, drinking, and gambling. 

But if you are knowledgeable when it comes to substance abuse, then you are more than welcome to tackle this problem.

After all, addiction treatment is what the world needs. Choosing to blog in this niche will definitely meet one of the four factors in your ikigai.

As you may have guessed, most of the affiliate products in this niche are infomercials. Some examples are educational courses, e-books, and audiobooks.

If you need more inspiration, I recommend visiting popular addiction blogs like The Fix and Hangover-Free Living.

5. Teeth Whitening

When it comes to things our world needs, we can never have enough great smiles.

Keywords like “teeth whitening kits” and “whiten teeth at home” generate tens of thousands of searches per month. The most important thing is that their competitiveness is completely within the control of new bloggers.

You can make money in this blogging niche by promoting affiliate products. Since TV shopping products don't really make sense, I suggest you invest heavily in your affiliate marketing knowledge.

For your content strategy, you can imitate authoritative blogs such as Inspired Smile.
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Niche Ideas for Wealth Core Market

Health is wealth, but financial wealth is the key to overall health.

The wealth core market has been surging since the entrepreneurial boom of the past 10 years.

 Starting a business, blogging, online trading - people are striving for income opportunities that can bring financial freedom.

Wealth bloggers play an important role in providing the public with the information they need.

Here are the areas they choose to serve:

1. Online Jobs

One of the main obstacles that prevent people from engaging in online entrepreneurship is the lack of funds.

 Therefore, most of them turn to the online gig economy to raise funds.

Bloggers can help them achieve their goals by providing them with online job opportunities.

Darren Rowse of Problogger does this well by organizing writing-related job opportunities online. He also makes money by providing e-books, online courses, and podcasts.

Other bloggers take a completely different path, sharing tips and resources that can advance the careers of aspiring freelancers.

2. Pay off your debt

Some people look for jobs online to finance their future careers, while others do it to pay off debts.

This is where the next niche comes in - debt management.

Since getting out of debt doesn’t require a tangible product or tool, affiliate products in this niche are largely infomercials.

As expected, there are e-books and online courses. Thriving affiliate marketers can also try to promote credit repair services.

If you ever reach expert status in the debt niche, you can also try producing and selling your own merchandise. 

Mom on a Budget , for example, sells her own product line, including brand brochures and various prints.

3. Senior Retirement

One of the key elements of a profitable niche is demand.

Want to know what's the most popular? Senior retirement plans.

Health issues aside, each of us will reach retirement age, and to prepare, many of us research retirement advice online.

Bloggers in the retirement niche fulfill this need with insightful articles.

For monetization, the usual approach is to promote retirement finance affiliate programs. Niche high-traffic influencers also write and sell their own books, like Mike Piper of The Oblivious Investor .

4. Student Financial Aid

The sooner you become financially responsible, the better.

Students will benefit greatly from the financial literacy gained from sites like SaveTheStudent .

 This will prepare them for the challenges they will face after graduation.

Student loan debt management is covered under the umbrella of student finances. Alongside this are student bills, bank statements, budgeting, and part-time jobs.

You can choose to accept these smaller Pompeii or blog about general student finance. To be wise, your bread and butter is the affiliate program from .

5. Payday Loans

While many people read financial blogs with the goal of getting out of debt, others do the opposite.

The payday loan niche is a very specific market that tends to cater to people's short-term financial needs.

In layman's terms, a payday loan is a small unsecured loan that the borrower must repay on the next payday.

Payday loan blogs cater to their readers by providing information about lenders and cash advances. 

In return, they can earn money through sites like Profitner and LeadsGate.

Niche ideas in the relationship core market:

Finally, let’s talk about the relationship core market.

We all know that humans are social animals. Like it or not, there are always some people who need help improving their social skills.

Here are the types of relationship blogs you can delve into:

1. How to save your relationship

If you’ve ever been in a problematic relationship, you’ve undoubtedly sought guidance online at least once.

Let’s be honest, many people don’t feel comfortable discussing relationship issues with someone face to face.

 That’s why there will always be a need for blogs that share advice on how to handle and heal a difficult relationship.

Just remember that several major publications, from the Huffington Post to Psychology Today, often talk about similar topics.

 If you want to stand out, define your target audience based on their demographics or the problems they’re dealing with.

Get Her Back is a great example of this. As the domain name suggests, it specifically targets a male audience who wants to get their ex back.

How will you make money in this niche?

You can promote affiliate products, online courses, and other websites by displaying ads.

 Similar to Get Her Back Guide, you can also develop and sell your own branded products.

2. Senior Dating

It's never too late to find someone.

This is the core message of senior dating blogs, helping their readers find a romantic partner in their golden years.

It may be hard to believe, but the search numbers for keywords like “senior dating” and “mature dating” don’t lie.

Given that this is only a small niche within the "online dating" niche, it certainly has far less competition than "online dating."

 3.Wedding Speech

How to ruin the most important day of someone's life?

Simple - screw up your wedding speech.

This is another low-competition niche that gets tens of thousands of organic search visits every month. 

You can also target bridesmaids, fathers of the bride, groomsmen, or best men to make it even less competitive.

There are a range of affiliate products you can promote on your wedding blog. 

Some examples are wedding speeches , wedding speeches for everyone , and Amazon eBooks.

If you're particularly skilled at writing wedding speeches, you can follow the footsteps of Wedding Speech Man . 

Owner Andy Naylor offers his service as a ghostwriter for wedding speeches, not as a promotional product.


Choosing a niche may seem insignificant, but it is actually an important step towards profitable blogging.

Take your time and check out every possible option to find the perfect niche idea.

Trust me – you’re better off not blogging at all than investing in the wrong niche.

If you have any questions about what you just read, leave a comment below. 

Share your list of anticipated ideas and let the blogging community gurus provide you with insights.

Thank you and good luck!


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