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The Rise of AI-Powered Virtual Influencers: Are They Taking Over Social Media?

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In the ever-evolving world of social media, the concept of influencers has become a dominant force. These individuals, with their large followings and persuasive abilities, have the power to shape trends, influence consumer behaviour, and drive brand partnerships. However, a new trend is emerging within the realm of social media influence - the rise of AI-powered virtual influencers. These computer-generated avatars are rapidly gaining popularity and raising important questions about the future of social media and the influence of technology. Social media has become an integral part of our lives, with platforms like Instagram, YouTube, and TikTok dominating the digital landscape. Among the key players on these platforms are influencers, individuals who have amassed a significant following and wield considerable influence over their audiences. But now, a new  is emerging within the world of social media influence: the rise of AI-powered virtual influencers. These computer-generated